Rob Dempsey, a Certified Scrum Practitioner and Agile Development coach, approached us about launching a line of Agile Development training videos. During Phase 1 of the project he requested that we create an e-commerce store capable of doing digital products with instant downloads.

The Shopp plugin for WordPress was a perfect choice and did everything he wanted to do. However, after attending a conference on marketing Video products, the client changed his mind and wanted to switch his offering to video training on a Subscription basis. He wanted to keep the store, since he would have a couple of other products, unrelated to the subscription, to offer now and in the future. The final requirement was that the subscription had to be purchasable in 1 Click. That is, once they click the button to sign up, they had to land on the check out page, and not get the ‘Add to Cart’experience.
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