Aristotle’s goal was to find the most general of general principles. The examples he gives are convincing: an ordinary worker builds things a certain way out of habit; a master craftsman can do more because he grasps the underlying principles.

Paul Graham usually writes about hacking, but I think this article can be more generally applied to business and human endeavor. Ask yourself, what habit or comfort zone can I can myself out of, professionally? What would that do for my business?