If participating in PayPerPost wasn’t questionable enough morally before, today it’s now a poisoned chalice as Google has commenced punishing PayPerPost bloggers by completely removing their page rank.
This story hits close to home, both as a blogger - and as an Orlando resident - where PayPerPost is HQ’d. I’ve never really seen the benefit - except to advertisers - to use any good will and influence I’ve built up on my sites to push products on my audience that I didn’t believe in. And while IZEA, the company behind PPP and other Social Media Marketing efforts tries to balance their commercial interests with social awareness, Google’s move against them was warranted, in my opinion.
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Wow, that’s pretty big news. I don’t have anything against what PPP does as a whole. It does make sense if there’s some sort of docking on the links from the paid site to their sponsors, as with any paid links, but losing pagerank altogether seems like overkill. I’d think Google would come up with a better algorithm for determining what’s a PPP post on a site and what isn’t rather than discrediting an entire site for a review. I could be wrong though, if they’re only dropping pageranks on blogs that are primarily payperpost blogs that’s no loss. I could understand someone doing one a month or so to help on site costs as reasonable though.
I think it has more to do with clogging up the search results with biased info, instead of having it just sort out organically.
Think about it… If I could afford to pay 1,000 people with heavily trafficked site to say nice things about me, wouldn’t that give me the (maybe) false impression that it was a really good product or service?
I’m kind of on the side of google on this one. Mostly because most people can’t tell spin from truth. Ah, Media Literacy… the dying art.