This talk is an overview of that capability and stern reminder that its not about the WordPress plugins you install, but the Information Architecture you implement that will make your site a success or not.

If you have any questions, please leave a comment and let me know!

1. are you on twitter? yeah?! me too! we should be friends…
2. spill your guts in 140 characters or less.
   its like a parlor game with only one rule but infite variations (via @hodgman)
3. what started as a simple status update has evolved into so much more. its becoming increasingly difficult to stay close to people, even those i know in ‘real life’ that aren’t on the service. the ability to codify messages with @, d, and # has created a complex and delicate way of communicating with other users
4. its kind of like IM but trumps it because I don’t have to be signed on to get your messages
5. it also allows you to manage your attention. you can follow me, but i don’t have to follow you. i can follow broadcasts, but am not forced to interact with your company. feel free to be a follow-whore. i don’t recommend it, but what ever floats your boat.
6. twitter allows you to keep tabs on people you care about. you don’t even have to talk directly and you still feel like know what’s going on in their life. in fact you’ll grow closer over time as each twitter heart beat makes it way out and into each others feed.
7. you got questions? we got answers. and opinions. and hoaxes. and probably some other stuff you didn’t really want to know.
8. some clients will even geo-code your exact location with each tweet. go ahead and try it and pick up a stalker or two. it really works. random friends show up to events i’m at all the time, only because i tweeted about it. which is actually kind of rad.
9. i’ve thrown away my rss reader. if it doesn’t bubble up on twitter, it didn’t happen or it doesn’t matter.
10. the first picture of the us airways crash in the hudson was posted to twitter. the people on the ground are beating journalists to the punch left and right and being able to report from the hot spots in the here and now.
11. some are replacing their blogs with this short format prose. some people, like @kathyseirra can say more in a 140 characters than you or I can say in an entire novel.
12. and for other talented pranksters use it as a humor platform, unlike any where else on the web.
13. but really its just a place to be real. to be yourself. to post a real picture of you instead of a logo, and speak from the heart, and out in the open
14. or to impersonate fictional characters. or celebrities. or both. you think that you’re following the real @tinafey? think again.
15. from the unremarkable moments of life…
16. …to the groundbreak, historic moments none of us will forget.
17. its clear that twitter has become a new communication medium. and as a platform has spawned 2000+ applications, add-ons, plug-ins and value-adds. there are more interesting ways to use twitter than there are face book apps.
18. and these tools allow you to send those messages to all your other social networks, so you never have to ignore another invite to spider-monkey-zombie-mob-robot-wars again.
19. and this is just the beginning. with so much of our collective unconscious being poured into the twitter machinery, i can only imagine what kind of pulse on the human condition they can derive from their data set. i’m sure we’re about to find out though… a business model is expected to be announced in 2009.
20. so if you’ve #FAILed to sign up yet, do so now. it may seem like a big waste of time at first, but you’ll get the value soon enough. just follow a couple of cool people, ask them what add-on tools they like to use, and your way of using twitter will emerge, and you’ll be hooked like the rest of us.

Building on the basic theme of the version 1 of this talk, the “incomplete history of the internet” portion has been completely reworked to better reflect current trends, and comes to a completely different set of conclusions.

Download the passion + inspiration = innovation 2.0 slides or watch the embedded version below.

Want me to motivate your team? This talk can be adapted to fire up your team and rekindle their passion for the work you’re doing. Inquire within.

One part entrepreneurial rally cry, two parts iterative dissection of internet trends, and one part philosophical meta-rant; this talk adds up to be one hell of a thought provoker – at the minimum – and could easily be expanded upon.

I’m going to post the pdf for now, but I’m plan on breaking each slide down in future posts. I appreciate all the feedback I got after I gave this presentation, and I hope it inspired you to take some action!

Download PDF