…As we all know, when banks compete I win. And within a few days, without having to actually meet with or even speak to another human, I found myself offered a $336,000 mortgage.

It was SO easy. Fill out a few online forms, make some choices, and there I was, about to close that loan. But then I did an odd thing. I carefully read the papers I was about to sign (I’m one of THOSE people). And in that residential loan application, right on line something or other, was a number that didn’t make any sense to me at all. It was labeled “total household income” and was almost twice the pitiful amount I actually earn.

From where did that number come? It certainly never came from me. Since my signature would be at the bottom of this application I wanted to make sure everything was correct, so I called the mortgage broker. For the first time we spoke. She was a very nice lady, too, and explained that number was the variable required for all the ratios to be correct so I could qualify for the loan.

“But it isn’t true,” I said.

“Do you want the loan or not?” she asked.

I, Cringley on how the reduction in friction caused by the internet can be used to stuff TO us, instead of FOR us.